Marketing the Specialty Message
Are you completely satisfied with the results you're getting from your current marketing efforts? Over time, has your brand presence deteriorated to become a hodge podge of disparate elements that send a confusing message to your customers? Have new competitors entered your market space, eroding the value of your unique selling proposition? Is someone in your company in charge of the complete customer experience? If you answered yes to any of these questions, The Deborah Smith Group can perform a Fresh Eyes Audit to evaluate your total brand presentation, and help you create a plan to energize every service and marketing experience you deliver.
Stand Out From the Crowd
Today's competitive market place demands a new, more rigorous response from specialty companies determined to become or remain market leaders. New trends, higher customer expectations and the relentless march of new technology require a more nimble, innovative approach to sales and marketing, and an unwavering commitment to upgrade and improve every aspect of internal operations and customer service. The ability to create desire, and successfully differentiate your message, products and services will determine the breadth and speed of growth your company can attain.
Create a Grand Brand
Whether you need help with positioning strategy, brand alignment, logo and web design, marketing materials, store or showroom design, promotional ideas, inventory management, vendor relations, or sales and management training, we can help you chart a path and look your best to attract and serve a loyal base of new and repeat customers. We address all areas of specialty sales, marketing, and operations, and offer long and short term strategic market planning and implementation services.
Your brand is who you are, what you believe in and what you promise your customers. That's why every aspect of the customer experience needs to reflect that. You will be amazed what a fresh pair of expert eyes can show you about where your brand is in and out of alignment, and what to do about it.
Get your business noticed with a logo that communicates the essence of who you are. A successful logo is instantly recognizable and communicates the culture and value proposition of your company.
Everyone knows how important a professional web presence is to a generation of customers who will visit your site to learn more about your products and services...and form judgements about your competency, trustworthiness, and services. The very best websites are well organized, easy to navigate, and expressive of your company's brand position.
Strategic Market Planning and Marketing Services
From years of experience in specialty retail and association management, we know first hand the kinds of issues and challenges owners face as they try to grow their companies.
Association and Buying Group Programs
The Deborah Smith Group can help any specialty trade association or buying group define strategic goals, make the transition to professional management , and explore new opportunities to add value, clout, and profits for your members.
IPM: Ideas per Minute Brainstorm Idea Generation and Creative Problem Solving Sessions
Deborah Smith has the unique ability to spontaneously generate scores of creative business and marketing ideas in the course of conversation and in the context of business planning meetings. In this capacity, many of our clients invite her to take part in day long strategy sessions or to meet individually, in two hour blocks of time, or over meals, with company owners, or senior retail, manufacturing, association, or publishing executives to brainstorm out of the box solutions for a wide range of new business projects.
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